Quote:
For revenue, there really are a few areas that you would think of as easy wins - selling newspapers on InterCity trains, selling hotel rooms on the website (all this needs is a link and an affiliate code) or extending that to rail/hotel packages. Yield management is more challenging, especially with the number of free passes around.
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This just appeared today:
http://www.irishrail.ie/cat_offers.jsp?i=4877
http://www.irishrailbreaks.ie/