Even if IE have unfortunately convinced themselves that getting the time down on Cork-Dublin is not a priority, it's the only way they will keep market share. They will never be able to compete with coach operators on price, but if they have a Cork time under 2 hours (which by implication means Limerick under 1:45 and Killarney around 2:30), it would take a massively price driven consumer to use the bus instead. At current times, they'll lose all the Dublin Airport market and a reasonable amount of citybound traffic.
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