RUI heads: how much actual power do the regional managers have. If Ickythump went to a "meet the managers" thing and taxed them about the issue of IDs but also about promotion, would the answer be "well, all advertising has to be approved from Dublin and if they don't want to that's the end of it" or some such?
Ickythump - the lack of a Sunday service on the Junction-Waterford section is probably fatal to getting the college market - that and the fact that the early Monday ex Waterford service doesn't belt on for Limerick with a faint chance of getting people to UL before 10, let alone 9.
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