We are going to need to spend some cash to make this work but there is one clear warning
Smartcard Ticketing =/= Integrated Ticketing, the RPA have shown us that and it appears Dublin Bus are going to as well
There will
always be a need for a single point to point ticket a smartcard is a stored credit device, Joe Tourist isn't going to shell out for one if they are only here for a day or so
Stage one is to maximise the existing infrastucture, so IE ticket machines issue tickets to Luas destinations and vice versa, simple as the machines are the same. We have an undertaking from Irish Rail to make to possible to buy a ticket to "Dublin City Centre" from the vending machines in the next few weeks so there is progress.
We need public awareness of the existing ticketing options, many people are missing out since they don't know, can't find out or have been told by poorly trained staff
Again the issue here becomes fear of the operators as integrated ticketing means discounted fares compared to the current situation which leads to a loss of revenue
http://www.platform11.org/campaigns/...ted_ticketing/ enough said