I go along with what Eoin says in terms of creating a brand, when you see RATP you know you will get reliable convenient transport in Paris.
This single brand should be the umbrella and it's owners (DTA) should be the lightning rod for all criticism of transport in Dublin, as well as the driving force for real change.
Having a single recognisable brand lets the public know there is an Authority, and not just a shambolic fuzzy cloud of stakeholders / operators / vested interests.
TFL have excellent branding also, despite the huge array of operators and stakeholders. They have adapted the underground logo very effectively, and their oyster card is a must have in London.
While I don't agree with painting all the buses / trains / trams the same colour I think the single bus colour is a symbol of very good management of bus franchising in London, but my main point is that a single strong brand should be a symbol of an integrated system (initially it should symbolise the drive to achieve this integration).
Single Authority - Single Integrated Ticket - Single recognisable logo.
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