With regards the fares issue, just push IE to stop issuing bloody return tickets! Go the Ryanair/Aer Lingus/Everybody Else model and issue tickets based on one-way trips. Special offers should be limited to commuters (weekly, monthly, annual tickets), groups, families and maybe those who decide to park and ride. Create peak weekend fares if you must, e.g. Fridays and Sundays from 3pm to 8pm and Saturdays and Mondays from 6am to 9am. Obviously, living in France, I'm inclined to be highly influenced by the system here, but the system here f***ing works! Perfectly!
|