Operating Nitelink as a local service, picking-up and setting down at all stops would require 2-3 times as many buses and crew, which would affect the economics of it, while only serving a tiny amount of extra pasengers.
One thing that has been in favour of one-way operation, was that it was usually easier to get a taxi into the city.
Then you have the security issue. It can be hard enough to get some people to pay their €1.35 fare, nevermind some incensed drunk being asked for €4.-
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